If you’ve ever had the good fortune of meeting Darryl Hicks in person, one adjective almost immediately comes to mind: charismatic. Hicks, Founder and CEO of Tungsten Revenue Consultants and Flexpay.io, an under-the-radar technology company based in Montreal, almost seems to ooze charisma (if you’ve ever heard him appear on the speaker-circuit in the Montreal business community, you’d know what I mean). Though an impressive and attractive personality in person, how did Hicks manage to channel that charisma in a digital world in order to build a strong personal brand that would communicate online as well as it did offline?
- Personal Website: Hicks built himself a simple but deeply-effective personal website which communicates his personal brand extremely well. His website works because it informs the audience of his impressive professional experience (he’s founded numerous companies, serviced over 98million customers in various B2C businesses, and has created over 1000 jobs to date). However, the website goes beyond his professional accomplishments so that the audience learns about Darryl as a person: he eats 6 salads per week, sleeps 6 hours a night, and is a passionate father and family-man. A strong balance of personal and professional content makes this personal website effective – and his brand is communicated super easily.
- Blogging & Social Media: Hicks is an avid blogger, is active on social media, and continually writes, posts, and shares content that is deeply reflective of his personal brand. An “Operations guru” and well-respected for advising companies on operational issues, Hicks blogs about defining goals clearly and effectively; how to make strong quick decisions; and how to build an organized schedule that reflects your personal and business needs. If your brand is an Operations expert, be sure to create and share content that reflects that expertise on which you’ve built your brand. People will take notice – as they have for Hicks.
- Getting Public: Networking, public appearances, and getting involved in the community you are passionate about can be done both online and offline – and Darryl Hicks makes sure to leverage the two in an effective way. Hicks is a regular speaker at numerous high-profile business events throughout the city; he advises several early-stage technology companies and gets involved with the e-commerce and technology community around which his brand is built; and has actively built both personal and business relationships with well-known Operations leaders in his field (Tim Ferriss, Cameron Herold, etc.) While getting to Darryl’s level of public exposure came after years of developing his personal brand, the goal is to network both online and offline: engage in public forums, attend networking events, share knowledge with peers, and get involved with your community. Your brand will thank you for it.
Key takeaway: you don’t have to be the CEO of a tech company to build your personal + professional brand. The goal: carve a message, keep it consistent, make it loud enough so that it gets heard – people will begin to notice you, and trust your brand, in no time.