Possessing over seventeen years of experience in the field of interactive marketing, Adam Muscott is a senior strategist with a proven expertise in digital advertising and promotion. Adam is currently the Director of Media, Social and Reporting at BAM Strategy, a digital marketing agency located in Montreal, Canada. In this role, he manages teams dedicated to multiple offerings: strategy & planning, media planning and placement, search marketing, social media marketing, conversion optimization, performance management and Analytics. In previous roles, Adam was responsible for the development and supervision of digital marketing efforts for such prestigious brands as Ice.com, Procter & Gamble, Bell Canada, Sears, Air Canada, and Aldo Shoes. Since January 2013, Adam has been lecturing the Social Media Marketing and Technology as well as the Internet Marketing Strategy courses at McGill University.