Why become Digitally Literate?
10 years ago, the in-demand technical skillset employers expected was knowledge of working with basic document, spreadsheet and presentation software. 20 years ago, knowing how to use a computer would set you apart. 30 years prior to that, typing was the hot new skill everyone was looking to acquire.
What about today?
As the Internet became the staple of our everyday life, being digitally savvy has become the new necessity. Making and editing websites, creating blog pages, being able to edit photos, managing social media channels and run basic marketing campaigns will give you the professional push that will propel you to the next level.
Most importantly, it gives you the opportunity to build your personal brand. It lets you bring your message to the world!
What is the structure of this course?
This 8-week workshop-style program will teach you the fundamentals of website creation and digital marketing in the most practical and easy-to-learn form.
Have an idea of the website you would like to create? Great! Our course is designed to help make your idea come to life. Each class becomes a personalized coaching session with our instructors and a small group of other students. You will end the program with a beautiful finished product fully customized to reflect your unique personal brand.
What does the price include?
This program is priced at $1,695$ (plus tax). The price of the course buys you a fully finished beautiful website (cheaper than the cost of having someone build one for you!) including all course materials, daily mentorship, a number of tangible resources and unlimited snacks. Get ready for surprise presentations and workshops that will offer you once-in-a-lifetime opportunities for unique learning.
Can this benefit me in the job market?
Absolutely – and in fact, we guarantee it. The course is a direct investment into your career: upon graduation from this program, your employability can elevate dramatically; your market-salary may be raised according to your new skillset; and a career as a Marketing Specialist, Web Designer, or Social Media Manager is possible. These are the real skills that the job market is calling for on a daily basis – you will have just gotten a (large) step above the rest of the job-hunting market.
Additionally, Les Labs is directly connected to Pronexia, a well-known headhunting firm in Montreal and Vancouver. Accordingly, we offer numerous resources designed to help with employability. We will consult you on carving out and marketing your personal brand. We will give you a seemingly-endless supply of interview tips and tricks, help with CV review, and guide you in the best direction to help you reach your future goals.
Finally, our list of Partners is long: we have direct, concrete ties to a number of Top Employers in the country who are always looking to hire passionate, talented people. Our learning hub as a whole offers the most comprehensive, realistic, and tangible job-hunting resource in the market today.
Is there more to be learned once I complete this course?
Always. The world of digital marketing, web development, and digital media feels infinitely large, and technologies are constantly changing. This course is designed to allow you hands-on, practical experience with the fundamentals, but it is up to you to continue to study, learn, and progress in other technologies, tools, and even programming languages. The final week of our course is structured specifically to prepare you for the job market, for future courses, and to steer you in the right direction with continued learning resources.
How is Les Labs different from other schools offering digital literacy skills or web development courses?
Les Labs is the only school of its kind which is thoroughly and directly linked to the job market. Through our parent company Pronexia Inc., we understand the realities of personal and professional development, and aim to share years of knowledge with you. We have partnerships with some of the best-known companies in the city (technology, marketing or otherwise) and come armed with a world-class network. While most digital literacy schools are run by pure technologists, we know that getting a job is much more than knowing how to code; we understand marketing, personal branding, and what employers really look for. We won’t simply prepare you for a job; we’ll prepare you for a career. Through our passions (education, the job market, employee branding) we will make sure your passions come true.
Secondly, our school is the only one designed specifically for people who have absolutely zero previous digital experience. We have structured our courses so that they are fully inclusive and accessible to people from all backgrounds, ages, and levels of education. We don’t believe digital skills and learning to code is only for recent Computer Science or Marketing graduates. We believe in people and their ability to learn and transform their lives, above all.
What is the application process?
After you fill out the application form, we will give you a call within 24 hours to answer all of your remaining questions and to learn more about you. After that, we offer you an optional in-person meeting. We believe in personalizing every step of the process in order to make this learning experience unique and valuable to you.
Tapping into your potential is easier than you may think – all you have to do is try! Ready to be more?
